Tru Story Brand Strategy & Creative

We make your business more competitive by helping you tell the tru story that sets your business apart. Every brand, product… Read More →
Tru Story Brand Strategy & Creative

About Us

We make your business more competitive by helping you tell the tru story that sets your business apart. Every brand, product or service has a core truth that makes it worthwhile. It’s how you tell the story of that truth that makes it competitive and profitable. We help you uncover, define and tell the tru story that sets you apart. Tru Story Brand Strategy & Creative delivers high level advertising agency and marketing experience at reasonable cost. Rick Smith has spent most of his life in the advertising and marketing fields holding senior positions at some of the world’s top agency brands. Trained at Ogilvy & Mather, he subsequently held Senior Vice President positions at BBDO and MacLaren McCann. He also served as Managing Director of Saatchi & Saatchi Canada and President of a division of MacLaren McCann, one of Canada’s largest agencies. Experienced in multiple categories including Finance, Technology, Health Care, Retail, Automotive aftermarket and Consumer Packaged Goods, Rick is able to apply skill and knowledge to a wide variety of business models including B2B, Retail and Consumer markets. His Clients and colleagues see him as a dynamic leader who generates ideas and has the drive and experience to bring them to life through flawless execution. Call him if you’d like to talk about how to make your business more competitive. 705-994-4811.
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COVID-19 Advisory

In response to evolving data around the Delta variant and based on the recent experiences of other jurisdictions, the government, in consultation with Ontario’s Chief Medical Officer of Health, is pausing the exit from the Roadmap to Reopen.

The Chief Medical Officer of Health and other health experts will continue to monitor the data to determine when it is safe to exit the Roadmap and lift the majority of public health and workplace safety measures currently in place.

Thank you for the work you have already done to protect our community by following public health protocols throughout these challenging times.

Stay strong, choose local, and please consider participating in our Rapid Screening Program to help reduce community spread.