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RECORDING: Building Your Brand Without Breaking the Bank

Monday, June 29, 2020

00:00 - INTRODUCTIONS & WELCOME

Moderator: Paul Markle, Barrie Chamber of Commerce

Speaker: Kayla McCarville, Barrie Chamber of Commerce

00:02 – PRESENTATION

  • 00:03 - Social Media Scheduling
    https://hootsuite.com/
  • 00:07 - Royalty Free Images
  • 00:09 - Creating Professional Graphics
    https://www.canva.com/
  • 00:15 - Content Timing
  • 00:18 - Establishing Your Voice Online
    #barrie
  • 00:23 - Links

00:28 - Q&A

00:26 - How often should I be posting on each platform? What is the most effective platform for different purposes?

00:28 – With regards to timing, when should posts be going out? What time of day is best?

00:29 - When using Hootsuite, do you have to modify the image size for each platform? i.e. Instagram is square, LI is more rectangular

00:30 - How many hashtags is too many? Is it different on each platform?

00:31 - Do I need to ask permission before tagging a business?

00:32 - What should I consider when hiring someone to do my social media?

00:35 - What kinds of posts get the most traction?

00:36 - I see people with lots of followers and minimal social posts. Should I go back and delete previous posts with low likes?

00:39 - If somebody likes a post or my page, should I call or message them right away to chat and see if they want to buy from me?

00:40 - Is it ok to re-share a past post that got a lot of traction?

00:41 - I've been approached by other companies about sharing posts and cross promoting. Any thoughts about how I can support other businesses yet not lose my own brand image? What should I consider before re-sharing?

00:43 - If I want to run a contest for people liking my page, do I need to include everybody who already liked it before the contest started, or just new likes?

00:44 - Do you add the same posts to all social media platforms or change them for each platform. ie . fb instagram and twitter all same post

00:45 - What are the best ways to get my business re-shared to the Barrie Chamber social media?

00:48 - Can you elaborate on members working together posts? Like if we are hosting an event together or just if I'm shopping at their store? Do I tag the Chamber?

#barriechamber
@barriechamber

00:50 – CLOSING & ADJOURNMENT

HELPFUL LINKS:

Free graphics:

Free desktop emoji keyboards:




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