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Consumers Prefer to Stay Connected with Businesses via Email

Wednesday, September 02, 2015

Did you know?

  • 68% of Canadians prefer to stay connected with brands via email
  • 12% report the telephone is their preferred connection
  • less than 10% prefer snail mail, in-person conversations or social media

"Canadian consumers are saying loud and clear that they want to stay in touch with businesses, and that they want to do so through email," said Lisa Kember, regional director for Canada East at Constant Contact. "This is major validation for the businesses that are already leveraging email marketing and a wake-up call for those that have yet to get started. When it comes down to it, email marketing is really the only channel where businesses own the relationship with their contacts. With email, unlike social, you are guaranteed to get your message directly in front of your audience-in their inbox."

Why do consumers choose to subscribe to a business’s email list? Their top reasons are:

  • Receive discounts and special offers (71 per cent)
  • Take part in specific promotions (38 per cent)
  • Stay informed on an ongoing basis (36 per cent)

Learn how you can email market your business:

Back to Digital Marketing School! Make a plan and learn how to execute. These free classes are at noon in south west Barrie at the Business Enterprise Resource Network, 121 Commerce Park Dr, Unit A, Barrie, ON L4N 8X1

  1. Thursday September 10 12 – 1:30pm
    Register: Build Your Marketing Toolkit: Make a communications plan
  2. Thursday September 17 12 – 1:30pm
    Register: Newsletters and announcements – The power of email marketing and social media
  3. Thursday September 24 12 – 1:30pm
    Register: Events & Registration: Manage and engage with people in person

Email Marketing Workshops sponsored by The Greater Barrie Business Enterprise Centre. Learn about digital marketing, grow your contact list and execute a promotion. These are free evening classes in downtown Barrie at Sir Robert Barrie Room, Barrie City Hall, 70 Collier St. Barrie, ON. L4M 4T5

  1. Wednesday September 16 – 6 – 8pm
    Register: Grow Your Business with Email & Social Media Workshop
  2. Wednesday September 30 – 6 – 8pm
    Register: 60 Ways to Grow Your Email List
  3. Wednesday November 4 – 6 – 8pm
    Register: Rock Your Holidays with a Great Promotion!

Email Marketing

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