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Member Blog

The Chamber blog is a great place to find out the latest news, see event photos, and get great business tips - send in your good news notices to admin@barriechamber.com for inclusion in our Positive Press for Members tag.

Social Blog Post: Barrie Chamber Blog Writing Tips

Tuesday, July 05, 2011


Barrie Chamber Blog Writing Tips

The Barrie Chamber recently introduced a Social Blog Post program, and to utilize it properly we need to understand what a successful Blog Campaign looks like and can do for your business.  In this Blog post we are going to provide you with Barrie Chamber Blog Writing Tips.  As well as you will have access to a FREE eBook / Whitepaper on Social Media Marketing, The Art of Conversational Sales.  Please enjoy - feel free to comment below and share with your friends.

Types of Content

There are many forms of content you can provide for a Social Blog Post on the Barrie Chamber Blog.  Remember this is not about YOU. This is all about the reader!  So keep it short, sweet and interesting. Here are a few examples of types of content:

  • Success stories
  • Updates and news 
  • Events
  • How to
  • Did you know
  • Product/service announcements
  • Promotions

Blog Post Goals

Everything we do should have a goal. Goals come in various forms; from lead generation, to lead nurturing to building relationships and referrals. Here are a few examples of Barrie Chamber Blog Post Writer Goals:

  • Direct phone call or email
  • Build your social media connections
  • Offer a FREE Whitepaper Sign Up (Article)
  • Build targeted traffic to a webpage or website
  • Credibility and awareness

Blog Page Structure

When writing a blog post we strongly suggest writing the post as if you are talking directly to your client, with interesting and engaging content.  There are a number of ways to present content. Here are a few suggestions & tips for Blog Writing:

  • First paragraph should be written well to outline the blog post to build curiosity for the reader to want to read more.
  • Consider use of bullets, bolded text, text colour and sub-heading.
  • Strategically place your key-phrases through-out your content, also known as keyword density.
  • Blog posts are typically 250 to 350 words.  Note they are not eBooks or Whitepapers.
  • Use images in content.
  • Embed a YouTube Video to the post for added value.
  • Links to your website, email, or your Social Media Channels.

Blogs Get Found in Google

By using specific key phrases in our Barrie Chamber Social Blog Post we can effectively get our blog post found in search results. Google loves user generated content. When thinking about key-phrases here are a few tips:

  • Investigate your topic
  • Key-word research
  • Place the targeted key phrase in the Title
  • Utilize the key-phrase in the content
  • Utilize similar key-phrases or your key-phrase in the sub-headers

Viral Marketing

The Barrie Chamber Social Blog Post was introduced in March 2011 to help Chamber Members effectively utilize "Social Media Marketing" through communication channels to the Chamber Members and area businesses. Blogs and Social Media Networks are a form of Viral Marketing; your readers are very easily able to spread the word and send your message out through their own networks. When you submit your blog post to the Barrie Chamber Blog you are are getting the following exposure:

  • Barrie Chamber Website Home Page, Member Directory Page and various other pages.
  • Blog posts written effectively can be picked up by search engines allowing search exposure.
  • Blog is fed to the following Channels:

FREE Social Media eBook Whitepaper

Would you like to learn more how Conversational Marketing can help your business build relationships, build referrals, build reputation and build sales?  Click here to download your free Whitepaper.


We welcome comments and feedback; please feel free to submit them below.

If you are interested in learning more about the Barrie Chamber Social Blog Post, please contact the Barrie Chamber today.


About the Author:


Shane Serra, Owns a local internet Marketing office of a global organization, called WSI We Simplify the Internet. Our services include Website / campaign development, Search Engine Marketing (SEO & PPC), Social Media Marketing & Coaching, Mobile Marketing, as well workshops, training and Strategic Consultations.

"We all work hard enough, now is the time to work Smarter!"

Shane K. Serra Digital Marketing Consultant
shane@wsioes.com   |   888-WSI-0055   |  705-345.4040   |   www.WSIoptimizedeSolutions.com


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