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10 Business Blogging Mistakes to Avoid

Monday, March 24, 2014

Since moving to Barrie in 2010, I’ve been on a mission to help business owners attract more clients by blogging.

I’m thrilled to see more business blogs in Barrie, but concerned about some common mistakes. All of these mistakes will dilute your blog’s effectiveness, or could even cause legal troubles. Even worse, they could actually repel the very customers you’re trying to attract.

  1. Wasting money – People invest in modern websites with icons for a blog and social media profiles, then don’t post any content there. This calls negative attention to the fact that you’re inactive with online marketing.  
  2. Blogging infrequently – Whether your blog is like a monthly magazine or a weekly newsletter, blogging makes you a publisher. You want to show your prospective customers the same kind of commitment and follow-through they’ll see when they purchase your product or service.
  3. Sharing too much – Resist the temptation to either announce to the world about how often you’ll be posting, or apologize when you haven’t been posting regularly. Your readers just want information. Show them the goods, don’t write about your process.
  4. Being scattered – A business blogging plan should center around a set list of themes – the topics your ideal customers care about most. If a post doesn’t fit one of those carefully considered categories, it probably doesn’t belong on your business blog.
  5. Overlooking errors – Typos, misused words, and grammar mistakes make a bad impression. No one has to be perfect, but if you consistently seem sloppy or haphazard on your blog, people will assume that’s how you are in your business as well.
  6. Writing for SEO instead of people – “Keyword stuffing” can make your writing awkward or annoying. If keywords don’t fit naturally as a logical part of the topic, leave them out or rethink your blogging strategy.
  7. Making readers work too hard – People need extra white space when reading online. Shorter paragraphs, bullet or number lists, and sub-headings all help to break up your text on the page.
  8. Relying on text – Posts without images have less visual interest and get less attention – especially on social media. Use only royalty-free photos or you are violating copyright laws.
  9. Copying content – Unless you have explicit permission to reprint something, it is illegal to share more than one or two sentences, even if you give credit. Write your own commentary and then link to the original document.
  10. Over-promoting your business and under-promoting your content – Aim to share valuable and relevant content – your own and other people’s – 80% of the time, and only talk about your products or services 20% of the time. Share your own blog post links several times on different networks, and give people a reason to click.

Before you call me to ask, “Linda, were you talking about me in #__?”, take a moment to consider why you are seeing yourself there. The good news is you can reverse any of these mistakes and start seeing better results from your blogging.

Photo credit: © momius -

Linda Dessau is the author of Write Your Way to More Clients Online, and the founder of Content Mastery Guide. Her hands-free blog writing service helps small businesses attract their ideal customers with captivating content, and her workshops teach these blog writing and social media techniques.

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